Cannes Lions 2024
NBCUniversal defines the television of today as a cross-platform performance vehicle, bringing timely stories to life that forge powerful connections with fans and opportunities realized for marketers. From sports, to entertainment, to news, live television is only live once.
It transcends screens and languages to drive immediate, collective engagement and lasting advertising effectiveness. Join us at Le Studio NBCU where we will host engaging live programming and events.
Buzzer-beating 3-pointers, split-second record breakers, the sound of a gymnast sticking their landing, the silence of awe before the applause – these moments in time are the most powerful aspect of sports.
In the world of live entertainment, audiences can expect the unexpected. Buzzworthy moments ripple through fandom communities, form lasting memories for the family, and bring people together. Marketers have one shot to be part of that collective moment and NBCUniversal is helping advertisers of all sizes tap into the possibilities of live entertainment.
From updates in local communities to phenomenon around the world, it’s critical audiences are informed with timeliness and accuracy from sources they trust. NBCUniversal approaches advertising in news as a platform to share current products and services available for informed decision-making.
Hispanic consumers are the present and future of America. From sports, entertainment, and news in both Spanish and English, NBCUniversal leverages premium content on television that transcends language and drives authentic connections to audiences and effectiveness for advertisers.
Mark Marshall
Chairman, Global
Advertising & Partnerships,
NBCUniversal
Alison Levin
President, Advertising
& Partnerships,
NBCUniversal
Karen Kovacs
President, Advertising & Partnerships, NBCUniversal
at Cannes Lions 2024
LE STUDIO NBCU
5 RUE DES BELGES
NBCU & AIMM Happy Hour
Culture Lives Here
Le Studio NBCU
5:00PM – 7:00PM
RSVP Required
Plage Goéland | FreeWheel Beach
4:00PM – 5:30PM Program
5:30PM – 8:00PM Happy Hour
The Power of Live:
NBCU & FreeWheel Co-Hosted Program & Happy Hour
INVITE ONLY
Le Studio NBCU
2:00PM – 5:00PM
Future of Sports
in partnership with Publicis Sports & Front Office Sports
RSVP Required
Le Studio NBCU
5:00PM – 7:00PM
NBC Sports Happy Hour
Sports Lives Here
Ad Choices | Privacy Policy | Your Privacy Choices | CA Notice | Terms of Service
Check back in the coming weeks for additional information.
Josh Feldman
Chief Marketing Officer, NBCUniversal Advertising
& Partnerships
Maureen Murphy
Executive Vice President,
Client Partnerships, NBCUniversal
JUNE 17 – JUNE 20
Anthem 1
SPORTS
Buzzer-beating 3-pointers, split-second record breakers, the sound of a gymnast sticking their landing, the silence of awe before the applause – these moments in time are the most powerful aspect of sports. It’s these moments that drive lasting impact for brands and stories that are told for generations.
SPORTS
In the world of live entertainment, audiences can expect the unexpected. Buzzworthy moments ripple through fandom communities, form lasting memories for the family, and bring people together. Marketers have one shot to be part of that collective moment and NBCUniversal is helping advertisers of all sizes tap into the possibilities of live entertainment.
ENTERTAINMENT
From updates in local communities to phenomenon around the world, it’s critical audiences are informed with timeliness and accuracy from sources they trust. NBCUniversal approaches advertising in news as a platform to share current products and services available for informed decision-making.
NEWS
Hispanic consumers are the present and
future of America. From sports, entertainment, and news in both Spanish and English, NBCUniversal leverages premium content on television that transcends language and drives authentic connections to audiences and effectiveness for advertisers.
LANGUAGE
Meetings available upon request. Please reach out to your NBCU representative.
Peter Lazarus
Executive Vice President,
Advertising & Partnerships, NBC Sports
Ryan McConville
Executive Vice President,
Ad Platforms & Operations,
Advertising & Partnerships, NBCUniversal
Maureen Murphy
Executive Vice President,
Client Partnerships, NBCUniversal
TFQ's Working the Room: Cultivating Conversations
FQ Equality Lounge® | Hotel Martinez
1:00PM – 1:30PM
Featuring:
RTL's Claiming the Living Room - Growing the Market
RTL Beach
2:20PM – 2:45PM
Featuring:
Mark Rogers
Vice President, Global Partnerships Strategy, Advertising & Partnerships, NBCUniversal
Maureen Murphy
Executive Vice President,
Client Partnerships, NBCUniversal
Mark Rogers
Vice President,
Ad Sales Global, NBCUniversal
Mark Rogers
Vice President,
Ad Sales Global, NBCUniversal
Mark Rogers
Vice President,
Ad Sales Global, NBCUniversal
Abbey Berryman
Senior Vice President, Client Partnerships,
Advertising & Partnerships,
NBCUniversal
The Future of Sports
Presented by Publicis Sports & Front Office Sports
in partnership with NBC Sports
Le Studio NBCU, 3rd Floor
2:00PM – 5:00PM (Panel 3:20PM-3:40PM)
Featuring:
Peter Lazarus
Executive Vice President,
Advertising & Partnerships,
NBC Sports
Brand Innovators' Women Leadership Forum
Armani/Caffè
9:35AM – 10:15AM
Featuring:
Ann Scheiner
Executive Vice President, Agency Partnerships, Advertising & Partnerships, NBCUniversal
Additional Panelists:
Kelly Mahoney, Senior Vice President, Customer and Growth Marketing, Ulta Beauty
Val Kaplan, Chief Marketing Officer, Pluto TV
Lesley Klein, SVP Strategy & Brand Marketing, Priceline
TFQ's Marketing to Today's Consumers: The Power of Live Connections
FQ Equality Lounge® | Hotel Martinez
3:30PM – 4:00PM
Featuring:
Shannon Willett
Chief Marketing Officer, Peacock, NBCUniversal
Shannon Willett,
Chief Marketing Officer, Peacock
TFQ's Owning the Narrative: Women Captivating Media Audiences
FQ Equality Lounge® | Hotel Martinez
12:30PM – 1:00PM
Featuring:
Mónica Gil
Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
Additional Panelists:
Susan Boster, Founder and CEO, Boster Group
Jess Weiner, Cultural Expert and CEO, Talk to Jess
RSVP
RSVP
Ann Scheiner
Executive Vice President,
Agency Partnerships, Advertising & Partnerships, NBCUniversal
LE STUDIO NBCU
5 RUE DES BELGES
06400 Cannes
RSVP
Brand Innovators' Women in Marketing Leadership Breakfast
Moderated by Abbey Berryman
Armani/Caffè
10:15AM
Abbey Berryman
Senior Vice President, Client Partnerships, Advertising & Partnerships, NBCUniversal
Panelists:
Greg James, CEO, Havas Media Network
Claudine Patel, Chief Marketing Officer, North America, Sanofi
Brand Innovators' Fireside Chat
Beach Stage - Influential Beach at Plage la Mandala
11:30AM
Brand Innovator's Fireside Chat
Armani Caffè
1:35PM
Karen Kovacs
President, Advertising & Partnerships, NBCUniversal
Shannon Willet
Chief Marketing Officer, Peacock, NBCUniversal
Featuring:
Featuring:
RSVP
RSVP
She Runs It Best of the Badass Bossess Brunch at ADWEEK House
ADWEEK House at Cannes
10:30AM – 1:00PM (Panel 11:00-11:55AM)
Featuring:
Alison Levin
President, Advertising & Partnerships, NBCUniversal
RSVP
Mark Marshall
Chairman, Global
Advertising & Partnerships, NBCUniversal
Kristyn Cook, Executive Vice President and Chief Agency, Sales and Marketing Officer, State Farm (Speaker)
James Rooke, President, Comcast Advertising (Moderator)
Changing the Game for Sports Advertisers
Plage Goéland | FreeWheel Beach
10:40AM – 11:00AM
RSVP
Business of Live Panel
LIVE on the Road to the Olympics Panel
Power of Live Panel
Welcome Remarks
Mark Marshall
Chairman, Global
Advertising & Partnerships, NBCUniversal
Mónica Gil
Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
Jen Neal, Executive Vice President, Entertainment Live Events & Specials, NBCUniversal
Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships (Moderator)
Patrick Ouyi, Brand Director
Le Coq Sportif
Alex Honnold,
Professional Rockclimber
Chloe Kim, Snowboarder, Olympic Gold Medalist
Bex Smith, Footballer & Global Executive in Sports and Business
Zuri Hall, Correspondent, "Access Hollywood"; Co-Host, "American Ninja Warrior" (Moderator)
Miguel Gurwitz,
Sports Commentator, Soccer Analyst and NFL Play-by-Play, Telemundo Deportes
Steve Kornacki,
NBC News & MSNBC National Political Correspondent
Zuri Hall, Correspondent, "Access Hollywood"; Co-Host, "American Ninja Warrior"
Kenan Thompson, Cast Member, Saturday Night Live; Host and Executive Producer, Olympic Highlights with Kevin Hart and Kenan Thompson
Akbar Gbajabiamila, Host, "American Ninja Warrior"; Host, “Gold Zone” on Peacock (Moderator)
James Rooke, President,
Comcast Advertising
Julia Boorstin,
CNBC Senior Media & Tech Correspondent (Moderator)
RSVP Required
Can Akar, Sr. Director, Head of Marketing, EMEA, Uber Eats
RSVP
Additional Panelists:
Michelle Stevenson, Executive Director, Marketing and Communications, Milken Institute
Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB
Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic Partnerships, MiQ
Adia Matthews, Vice President, Hulu Partnership Marketing, Hulu/The Walt Disney Company
Maria Lowrey, Chief Growth Officer, Direct Digital Holdings
Jia Hyun, VP, Marketing Solutions, LinkedIn
RSVP
TFQ's Gold Medal Teamwork: Road to the Olympics Unite to Inspire
FQ Equality Lounge® | Hotel Martinez
11:30AM – 12:00PM
Featuring:
Mark Marshall
Chairman, Global, Advertising & Partnerships, NBCUniversal
Alicia Tillman
Chief Marketing Officer, Delta
RSVP
Adweek House Roundtable: The Touchdowns Powering Marketing Gold: Tuning into TV to Score Big
ADWEEK House at Cannes
4:00PM – 4:45PM
Featuring:
Karen Kovacs
President, Advertising & Partnerships, NBCUniversal
RSVP
Tony Yoka, Boxer,
Olympic Gold Medalist
CMO Excellence Panel
Presented by OMG
Le Studio NBCU
4:00PM – 5:00PM
Featuring:
Alyson Griffin
Head of Marketing, State Farm
Jaime LaMontagne
CMO, Exact Sciences
Jessica Spaulding
CMO, Canada PepsiCo Foods
Zach Kitschke
CMO, Canva
RSVP
Jamie Cutburth
Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships
Mónica Gil
Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
Peter Blacker
Executive Vice President,
Streaming & Data Products and Head of DEI, Global
Advertising and Partnerships, NBCUniversal
Jamie Cutburth
Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships (Moderator)
EssenceMediacom Studio Session Fireside Chat
GroupM Rooftop, Martinez Hotel
10:00AM
Featuring:
Jamie Cutburth
Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships (Moderator)
Nick Palmer, Global Head of Creative Transformation
Group Black x NBCU Fireside Chat
Inkwell Beach
4:00PM – 4:30PM
Peter Blacker
Executive Vice President, Streaming & Data Products and Head of Diversity, Equity & Inclusion, Global Advertising and Partnerships, NBCUniversal
Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black
Featuring:
Featuring:
Alison Levin
President, Advertising & Partnerships, NBCUniversal
RSVP
Axios x NBCU: The Business of Covering Women's Sports
Axios House at Cannes | Villa Leo
4:05PM – 4:20PM
Featuring:
Alison Levin, President, Advertising and Partnerships, NBCUniversal
Steve Kornacki,
NBC News & MSNBC National Political Correspondent
RSVP
AIMM x NBCU Leading Change: From Commitment to Action
Featuring:
Le Studio NBCU
12:10PM – 1:40PM
Carla Kelly
SVP, Client Advocacy, Advertising & Partnerships, NBCUniversal (Moderator)
Additional Panelists:
Lisette Arsuaga
Co-CEO, DMI-Consulting, Co-Founder, AIMM
Sherina Smith
Chief Marketing Officer, American Family Insurance
RSVP
Brand Innovators' Fireside Chat with Peacock
Armani/Caffè
1:35PM – 2:00PM
Featuring:
Shannon Willett
Chief Marketing Officer, Peacock, NBCUniversal
Moderated By: Adam Bergman, Group Vice President, Advertising and Data Sales, VIZIO